Opening Reception

April 19, 2009 - 4:45pm

Meet at the bar of the Doubletree Hotel in Berkeley at 4:45.

Encounters in Antarctica

April 19, 2009 - 7:00pm

Henry Kaiser

Underwater videographer and guitarist Henry Kaiser discusses the filming of footage used in Werner Herzog's Encounters at the End of the World.

Bio(s): 
Henry Kaiser

Why Science is the Hardest/Best Beat in Journalism and the Scientific Method

April 20, 2009 - 9:00am

Boyce Rensberger

A wide-ranging talk covering: what science makes news; why traditional journalistic balance can mislead the public; the clash between science’s uncertainty and the public’s misunderstanding of science; how to deal with science fact and scientific opinion; and other issues facing journalists who cover the realm of human endeavor with the greatest impact on humanity.

An Introduction to Genes and Cells

April 20, 2009 - 10:30am

Boyce Rensberger

The frontier of modern biomedical research requires an understanding of the mechanisms within cells and the workings of their genes. This talk, designed for those new to the topic, will cover the fundamentals with a minimum of jargon.

Physics for Future (and Current) Presidents

April 20, 2009 - 1:30pm

Richard Muller

We live in a high tech world in which many key decisions depend on technical knowledge. Climate change, energy security, space, military decisions, and even counter-terrorism, all have technological components that must be understood in order to make wise and proportionate decisions.

Science Reporting as Alchemy

April 20, 2009 - 4:00pm

David Baron

Scientific topics can be dense and abstract, and scientists often provide less-than-compelling interviews, but that doesn't mean your story has to be dull. David Baron, health and science editor for The World and former science correspondent for NPR, shares tips on turning leaden material to gold.

Bio(s): 
David Baron

The Development of Biofuels

April 21, 2009 - 8:00am

Harvey Blanch

Harvey Blanch will lead a discussion and tour of Calvin Laboratory where the Energy Biosciences Institute is housed. The Energy Biosciences Institute is a collaboration between University of California, Berkeley, Lawrence Berkeley National Laboratory, the University of Illinois at Urbana-Champaign and BP. Among techniques explored by researchers in Calvin Laboratory are feedstock genetics, potential deconstruction microbes and enzymes, and fermentation.

Bio(s): 
Harvey Blanch

Innovations for a Low-Carbon Society

April 21, 2009 - 9:00am

Daniel Kammen

A low-carbon, sustainable energy economy is vital for our economic and environmental future. Dramatic strides have already been taken under the Obama Administration, opening the door for substantive and sustained work on energy and environmental stewardship.

Bio(s): 
Daniel Kammen

Evolution 101

April 21, 2009 - 10:30am

Brent Mishler

This lecture/discussion will focus on both the theoretical structure of evolution and the evidence, ranging from classical comparative anatomy and development to modern genomics. The goals include understanding evolutionary biology as a science and addressing the often shaky relationship between the public and science.

Bio(s): 
Brent Mishler

The Science Reporter: Lap Dog, Pack Dog or Watch Dog?

April 21, 2009 - 2:00pm

Sally Lehrman

Does a science reporter primarily explain, expose, or simply interest? What are the traps that lie in wait for even a well-seasoned pro? How does our work influence social perceptions and perhaps even the scientific process itself? Join in an exploration of our role and discuss ways to take your reporting to a deeper level with examples from genetics and biotechnology.

Bio(s): 
Sally Lehrman

PR vs News

April 21, 2009 - 5:30pm

Doug Levy

Doug Levy, who has participated in science communications from both sides of the fence, will lead a workshop covering the essential steps that reporters should take before deciding if they have a story, including ways to judge a scientist's (or a news release's) credibility, and questions that should always be asked. In addition to addressing "hype vs. substance," this session will include tips on writing a viable story on really fast turnover, writing story from a lead, and recognizing and addressing conflicts of interest.

Bio(s): 
Doug Levy

Meaning from Data (Statistics 101)

April 22, 2009 - 9:00am

Michael Starbird

Data do not come with meaning. Statistics is a collection of techniques whose basic goal is to extract meaning from data.

The New Media Model, a visit to KQED, San Francisco

April 22, 2009 - 1:30pm

QUEST staff: Andrea Kissack, Lauren Sommer, Paul Rogers

During this session we will hear from staff at QUEST, the largest multiple-media project in KQED's history. QUEST staff will talk about current media buzzwords such as: convergence, multimedia and social networking. They will discuss how station-based producers are changing their thinking to embrace new media.

Bio(s): 
Lauren Sommer
Bio(s): 
Paul Rogers

Utilizing Multimedia Tools and Distribution for Radio Reporters

April 22, 2009 - 4:10pm

Tim Olson

Examples of how KQED and others are using blogs, video, online maps, Twitter and other tools to enhance their coverage and increase reach and relevance with "the people formerly known as the audience."

Bio(s): 
Tim Olson

Intellectual Property and Digital Media

April 22, 2009 - 5:10pm

Mary Hodder & Spencer Weisbroth

Mary Hodder and Spencer Weisbroth will talk about the challenges faced by journalists as they create, reuse and publish materials for the Web. Specifically, Hoddern will discuss copyright issues that come up in the distribution and creation of digital media.

Chemistry: Public Perception versus Chemical Reality

April 23, 2009 - 9:00am

Brent Iverson

Most of the world is certain that synthetic chemicals are dangerous and that natural means safe. Brent Iverson will look into the science behind these notions and challenge some preconceived ideas, while trying to reach some conclusions as to why public perception is where it is today.

Bio(s): 
Brent Iverson

Radio Power: Telling Stories that are Personal, Ethical, Scientific and Engaging

April 23, 2009 - 11:20am

Sandy Tolan

Making compelling radio on scientific topics can be a challenge. There's so much **data to impart, and often scientists themselves can be, well, rather **dry. What to do?

Bio(s): 
Sandy Tolan

Google and Beyond: Power Research for Public Radio Science Journalists

April 23, 2009 - 2:30pm

Sally Lehrman & Michal Strutin

How do you get the latest findings, know they are from a trustworthy source, and get them fast? What are some of the best open access databases and what are the most effective ways to use them? How do you gather fresh, interesting and reliable insights from the Web without drowning yourself in information? Sally Lehrman and Michal Strutin lead this exploration into the best and most efficient ways to research science stories online.

Bio(s): 
Sally Lehrman

Technology for the Masses: How to Find and Tell Important Technology Stories Under a Tight Deadline

April 23, 2009 - 5:00pm

Laura Sydell

Science, like every other discipline, is being transformed by the digital revolution. Computers offer access to vast amounts of research, nanotechnologies may help cure cancer, health care records are about to be digitized. Yet, it can be hard to discern which technologies really are significant, and it can be even harder to tell technology stories in a compelling way on radio under deadline pressure.

Bio(s): 
Laura Sydell

Tour of the California Academy of Sciences

April 24, 2009 - 8:45am

California Academy of Sciences staff: Brian Simison & Norm Penny

On this day, participants will tour the California Academy of Sciences, considered the “greenest” museum in the world with an aquarium, planetarium, natural history museum and four-storey rainforest all under one roof.

Bio(s): 
Brian Simison
Bio(s): 
Norm Penny

The Art of Telling Science Stories

April 24, 2009 - 2:00pm

Alison Richards

How to turn science into rich, compelling and accessible radio.

Including:
• choice of story
• setting the context
• getting the right tape
• making it personal

Critiques of Participant Audio

April 24, 2009 - 4:30pm

Critiquers: Alison Richards/Margo Melnicove, Gary Covino/Loretta Williams

During this session we will divide into groups and review audio pieces submitted by participants.

Stem Cells: The State of the Field

April 25, 2009 - 10:00am

Arnold Kriegstein

Stem cells hold the promise of revealing fundamental information about human development, and could ultimately be used to illuminate and treat a broad range of diseases and disorders, from heart disease, Parkinson's disease and diabetes, to birth defects and cancer.

Pitching/Problem Solving Shop Talk

April 25, 2009 - 11:30am

Gary Covino, Margo Melnicove, Alison Richards & Loretta Williams

Evaluation and Farewell

April 25, 2009 - 1:30pm

Saul Rockman & Bari Scott